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World Breastfeeding Week 2020: Theme and Objective

All about World Breastfeeding Week 2020: Introduction, theme, hashtag, logo, objectives, how to celebrate, and past themes.

World Breastfeeding Week (1-7 August)

World Breastfeeding Week (WBW) is a global health campaign that is celebrated from 1 to 7 August (the first week of August) of every year to encourage breastfeeding practice and improve the overall health and development of babies around the world. The slogan or theme of World Breastfeeding Week 2020 is “Support breastfeeding for a healthier planet”.

World Breastfeeding Week campaign was started in 1992 in commemoration of the Innocent Declaration signed in August 1990 by government policymakers, WHO, UNICEF, and other organizations to protect, promote, and support breastfeeding.

Photo by Wendy Wei from Pexels

The World Alliance for Breastfeeding Action (WABA) is the official organizer of the annual event of World Breastfeeding Week. The prime goal of conducting such an event is solely to promote, support, and encourage breastfeeding amongst new mothers throughout the world.

World Breastfeeding Week 2020 Hashtag: #WBW2020

#WBW2020 will focus on the impact of infant feeding on the environment/climate change and the imperative to protect, promote, and support breastfeeding for the health of the planet and its people.

World Alliance for Breastfeeding Action (WABA), World Health Organization (WHO), United Nations International Children’s Emergency Fund (UNICEF), and American Academy of Pediatrics (AAP) focus on the importance of breastfeeding for both mother and child.

All these organizations recommend exclusive breastfeeding for the first six months of life and then supplemented breastfeeding for at least one year and up to two years or more.

Photo by WHO

History and objectives

World Health Organization (WHO) and United Nations International Children’s Emergency Fund (UNICEF) created an Innocent Declaration in August 1990. The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to spread awareness about the importance of breastfeeding throughout the globe. After this historic moment, the importance of breastfeeding was recognized globally. The sets of goals targeted by the Innocent Declaration 1990 include:

  • Establishing a national breastfeeding committee in every country and appointing a coordinator across countries.
  • Facilitating and promoting maternity care practice.
  • Formulation and enforcement of the law “breastfeeding rights of women”.
  • Formulation of the act to implement articles of the International Code of Marketing of Breast Milk Substitutes and WHO resolutions.
  • Facilitating women to exclusively breastfeed their babies up until 4-6 months of age.

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How to celebrate world breastfeeding week

This global health campaign is meant to unite the breastfeeding community, gather public support for breastfeeding, and achieve the goal of the Innocent Declaration. Although COVID-19 has created difficulties to participate in any events, you can involve in any of the following activities (mostly online) to show your active participation and to support world breastfeeding week 2020.

  • Breastfeed your baby if you are a mother of a newborn
  • Go for a breastfeeding vacation for a week (if you are in places safe from COVID-19)
  • Participate in lectures, online events sponsored by various agencies
  • Post your ‘Brelfie’ (breastfeeding selfie) on social media
  • Share your breastfeeding experience
  • Be thankful to a nursing mom (utilize this week to say thanks to your mom)
  • Organize and participate in breastfeeding awareness webinars

Past Themes

The slogan or theme for World Breastfeeding Week 2020 is ‘Support breastfeeding for a healthier planet’. Some of the past themes of WBW are given below.

  • Empower Parents, Enable Breastfeeding (WBW 2019)
  • Breastfeeding-Foundation of Life (2018)
  • Sustaining Breastfeeding Together (2017)
  • Breastfeeding- A key to Sustainable Development (2016)
  • Breastfeeding and Work. Let’s make it work (2015)
  • Breastfeeding – It’s Your Right
  • Breastfeeding in the Information Age
  • Breastfeeding – Education for Life
  • Breastfeeding – Nature’s Way
  • Breastfeeding – a Vital Emergency Response
  • Breastfeeding: Healthy Mothers and Healthy Babies
  • Mother-Friendly Workplace Initiative (MFWI)
  • It’s Right of all: Breastfeeding
  • Breastfeeding: Empowering Women
  • Talk to Me! Breastfeeding – a 3D experience
  • Breastfeeding, a winning goal for life!


  • World Breastfeeding Week 2020 Message [View]
  • World Breastfeeding Week – History and Significance [View]

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